How to Write a Successful Blog Post

How can you create a successful blog post? Is it uniqueness? Does it have something to do with who reads the posts? What about the quality of the content? Blogging has become a massive trend in the online world. Businesses blog to share new information on their products or even hot topics within their industry. Stay at home mothers blog about the best products to purchase for their newborn children. Anyone can get involved, blogging is essentially a very easy way to get your message across to the masses.

With the amount of posts on the internet today, how can you separate yours from the rest? What can you do as an individual to make your blog relevant? If these are questions you are asking yourself, then look no further.

Not every blog is an instant success story. There are many factors that separate a good blog from a great blog. These tips below will help you get started with blogging and provide some helpful insight within the blogging community.

1. Understand your audience

Knowing who your readers are will give you a better understanding of what content you should deliver. You can compile this information through customer & client surveys, joining industry groups on LinkedIn, and following consumer trends. Once you know what content your readers find compelling, you can then become an expert in that given topic.

2. Post unique and original content

If your content is not original or unique, how will it stand out from the rest? Creative posts draw readers to your blog. Make them come back for more and tell their network about you. Unique content also boosts your ranking through SEO. If your posts are creative, you will have a better chance of reaching more readers.

3. Post often!

If possible, try to post onto your blog once a day. This keeps the readers engaged and makes them come back for more. Posting too much can dilute your content and not posting enough will never retain readers. A blog with daily posts will also become discovered more by readers through improved SEO. Along with posting, make sure you add tags and keywords to your post. This will also help with ranking when being searched.

4. Use links within your posts

It is perfectly fine to have links inside your post. Links actually boost the overall relevancy of your post within Google’s search engine. Links also help to sort relevant content of the users search and sort out spam links. For example, a link between a male fashion blog and a website that sells male clothing will be given much more weight as opposed to a website that sells electronic products.

5. Include media and a unique web design

Visually aesthetic appeal drives readers to your blog and makes them stay. Having a blog with pictures and videos are likely to result in higher customer engagement and the willingness in sharing your post. Poor graphic design deters many readers from visiting a blog. Make sure the layout of your blog is creative and captivating with easy access for readers to subscribe.

6. Respond to comments

Readers love feeling like they are involved. Commenting back on their posts will give them that sense of belonging and make them come back to visit your blog. Create an easy to access area for readers to comment and generate discussion.

7. Social Media

Share your blog on Facebook, Twitter, Google+ and be sure to include RSS feeds. Doing so will give you a greater reach to potential readers that would may not have otherwise seen your blog.

 Although blogging may seem like a long and daunting task, there are very beneficial upsides from doing so. Blogging is one the easiest (and cheapest) ways to build an audience and generate alike leads. Read and practice these tips before you start mashing buttons on a computer screen.

Remember – What is the purpose of this blog and who are my target audience?

Many blogs fail because they simply lack these two components. Here is an example of a blog post that follows all of the tips listed above. Use this as reference when creating your own. Best of luck in the blogging world!

Blog post best practices