The Ideal Facebook Post

The Ideal Facebook Post

How can posting on Facebook benefit your business? Are there actually ways to improve the quality of your Facebook post? There sure is, and many businesses fail to do so. Their posts can be considered dull, non-engaging, and lack the key elements in driving consumers to dig deeper into the brand. We will examine and dissect an ideal Facebook post while highlighting some key tactics that are pivotal in determining success.

Make sure your Facebook post has these essential elements!

Other Tactics

When to post on Facebook?…

To increase the number of views your post will receive, it is important to determine when the “busy” times are for your Facebook followers. Generally speaking, the weekends and any day after 5pm are high involvement time frames. Individuals are either commuting home from work or at home winding down from their day. This is when they can spare some free time to browse the internet.

How many posts should you make a day?…

There is no right or wrong answer to this question, nor is there an exact number of posts you should try to hit each day. You must find the proper balance where you can keep your followers interested without diluting content or seeming like a spam brand.

How long should your post be?…

Again, its hard to determine the exact length of an ideal post but keep this in mind. A shorter post may receive a higher posting rate but a longer post will produce a higher interaction with your followers.

What is the best content to post?…

TARGETED, QUALITY CONTENT

Add dynamic and high impact photos for visual appeal. Use sharp colours such as red or orange to ignite interest. Do not just post a link and expect to see results, you need some sort of call to action to engage your followers.

Ask fans to comment/like/share…

If you ask, they will listen. You would be surprised with how many extra interactions your status update generates from simply asking your fans to like and comment on your post. Asking them to share your status brings your brand into other networks and extends your reach.

Engage fans by asking questions…

Post a question in the comment box of your own status to generate discussion. Get your fans thinking and wanting to provide their experiences or information on said topic. Everyone has something to say, some individuals may need that extra push to get them to post online and share their opinions.