Legal Boutique was born from the idea that life’s hardest moments don't need to be made more difficult by third parties. Whether it’s divorce, separation, mediation or simply drawing up a will, Legal Boutique helps their clients navigate the legal system as a north star and always with an eye to making it all just a little bit easier--both emotionally and budgetary-- for the people involved.
Legal Boutique is the brain child of Owner/Operator and Head Mediator, Rebecca Craig. Rebecca took over the business, originally called Toronto ADR, after working alongside her family and growing up in the business. After 20+ plus years as Toronto ADR, Rebecca was looking to bring a fresh perspective to the business while maintaining the integrity that her family had cultivated after so many years of helping people.
Rebecca saw an opportunity to grow and expand the business practice, modernize the processes and develop a new look and feel that would ultimately lead to being able to help more people. As Rebecca says, ‘Divorce doesn’t discriminate” and there’s a world of opportunity to provide support. With these principles as an anchor, Legal Boutique was born.
When Rebecca approached Kleurvision about her desire to insert some new life into her Toronto ADR brand, the pieces were all there. Rebecca’s personality is infectious. There was a long track record of helping people and keeping budget considerations at the forefront. Her service offerings were all very appealing and with a price point that will allow for a large target audience. And she already had a cool new name: Legal Boutique.
It was KV’s job to make it all work. So we went to work.
Our Project Management and Design teams spent time getting to know Rebecca; where she came from, the origin story of the company, the barriers and challenges she’d overcome to get to this point and the vision for the future. It was important that the essence of her story permeate the new output to keep it anchored in history but with an eye to what’s next.
Our KV design team started with the new Legal Boutique brand. A relatable but fresh take on the colour palette, a logo exploration and mood boards to determine the look and feel of the brand outputs.
The new brand rolled into her marketing tools. KV produced a new website designed to capture and convert traffic, created an icon set to showcase her offerings and gave her social media channels a reset with new content and engaging imagery.
When the foundational creative and tools were in place, we turned on the marketing channels.
Google ads, paid social and a content strategy were implemented and the leads started coming.
Legal Boutique saw unprecedented growth in their first year with KV and have been on a steady trajectory ever since.
These are the clients we love to work with; passionate, good people, doing awesome work with the best of intentions.
“Legal Boutique saw unprecedented growth in their first year with KV and have been on a steady trajectory ever since. “
