An accessible website should be designed and developed to be usable by everyone, including those with disabilities. This includes people with visual, auditory, physical, speech, cognitive and neurological disabilities. Another important piece to remember about web accessibility is that a barrier-free website is one that will function on various devices…
… efforts to attract and retain customers. However, in order to build a strong and consistent brand image, it is essential to develop and maintain a set of brand guidelines. Brand Guidelines. So what exactly are these? Brand guidelines are a set of rules that outline how…
Inclusive marketing is all about making marketing accessible to everyone, including people with disabilities. At Kleurvision, we understand the importance of ensuring that everyone, regardless of ability, feels represented and valued in the marketing landscape. By embracing inclusive marketing, you not only shake up the advertising game but…
… and fostering strong partnerships is essential for success. At Kleurvision, we have a small, but mighty team, which means we are deeply invested in effective teamwork, and we understand the importance of seamless collaboration! Here are a few actionable strategies that project managers can…
Where every connection matters and decisions shape the brand journey. In the dynamic journey of branding and marketing, where every interaction influences the customer experience, we recognize the pivotal role of Customer Relationship Management (CRM) tools. Let’s explore how these tools can be a game-changer for any business!…
Ever wonder about the secret sauce behind connecting with your audience in a way that’s personal, powerful and downright effective? Enter the world of email marketing, a digital wizardry that has stood the test of time and proven itself as the ultimate sidekick for businesses big…
A remarkable phenomenon emerged—brand storytelling. In this blog, we’ll embark on a magical journey exploring the enchanting realm of brand narratives and how they have the power to captivate your audience like never before. So, grab your imagination and get ready to discover the secrets…
The answer to this is a firm no. It is not enough for a business to post on social media whenever they have a thought or photo to share. But to get to the root of this question, the term “just posting” needs to be defined. What does…
You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the tool to end all other marketing tools, they are all still very much in use, but it has taken marketing your business to a whole…
It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of a good experience or makes them feel cool. Something that sparks an emotional connection. This is what great branding does.