What is A Media Kit, and How Do You Make One?

Essentially, a media kit is a package of information about your company, products, services or event(s), and it will tell someone a story… Read More

Marketing Tactics vs Strategy

…then you may have heard about terms like strategy or tactics being used. These two terms may seem like they’d be similar… Read More

How to Plan a Social Strategy

You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the… Read More

How Can I Get More Traffic to My Website?

Owning a website is one of the initial steps to marketing your brand!  But now the next thing to consider is how can… Read More

The Rebel Archetype

This archetype wants to overturn what isn’t really working, they will disrupt, destroy and shock with their rebellious and outrageous acts. They want… Read More

How Do I Discover What Hashtags to Use In Social Media?

Okay maybe we shouldn’t say that…but the sentiment is there. The use of hashtags has been around since 2007, first appearing on Twitter. Read More

What Are the Best Merch Items for Brand Recognition?

It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of… Read More

The Lover Archetype

This archetype wants to feel love, they want to create meaningful and deep relationships with the work, people and surroundings that give them… Read More

How Do I Identify A Target Audience?

When you are trying to figure out your target audience you first need to identify your product or service. Then you must think:… Read More

The Caregiver Archetype

 Think of your most caring parent, guardian, influencer or a stranger who helped you cross the street! These types of people are fulfilled… Read More