Brand Archetype, what does that even mean?!

First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will… Read More

Top Reasons Why Consumers Are Shopping Online

The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has… Read More

So What Exactly is Branding?

As a business owner or entrepreneur, are you a bit overwhelmed or confused by the term “branding”? Have no fear! Kleurvision is here! In the… Read More

What is a Logo?

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. Read More

Why Your Company Needs a Brand Standards Guide

Before we dive deep into the WHY you need a visual brand standards guide, it’s important to understand what exactly brand standardization is. … Read More

Design Thinking = Problem Solving

The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as… Read More

The Power of Pen & Paper

A digital age carved even deeper over the last 18-24 months while pivoting to remote working and virtual meetings, during the covid19 pandemic. Read More

Building Stronger Relationships With Your Clients

If you’ve ever been in a client-facing position – and dollars to donuts if you’re reading this, you have – it’s easy to… Read More

Why Should You Engage With An Agency for Your Branding & Marketing?

Without a doubt, the past 10-15 years has seen a massive shift in how marketing and advertising now works, and there have been… Read More

Why You Need an eCommerce Website

When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other… Read More