When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…
There should always be an expectation that the development team is going to lead the process and do the majority of the heavy lifting for the project but client participation in the process is critical. Kleurvision has pulled together a quick look at what you can expect to…
With the explosion of digital commerce, an over saturation of ads, shops, funnels and any other number of applications designed to engage your wallet are positioned in front of you countless times a day. With the shift to at-home working and the amount of time the average person…
At Kleurvision, first and foremost, we’re problem solvers. Our crew of designers, developers, thinkers and creators, before anything else, look at the hands that our clients are dealt and prioritize a solution that will move the needle forward. That could mean a lot of things. The diversity in our team…
Search engines have evolved into one of the most important influencers when it comes to decision making. Think about it: Looking for a recipe? Search. Where to get a tire changed? Search. Need a hair stylist? Search. Where to eat in a new city? Search.
It’s probably fair to say that most businesses are started with the goal of creating long term sustainability. That much feels obvious. Entrepreneurs will toil endlessly over every aspect of their burgeoning business, meticulously dissecting each decision towards building a foundation for something that will (hopefully) flourish with the proper…
“Content is king!” “Connect on a human level.” “Create synergy in your marketing efforts”. You know, that kind of stuff. But the truth is, the cliches aren’t wrong. Digital marketing has long evolved past being just digital and is really just marketing. Any solid, robust, marketing effort is going to…
You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…
The internet is…wait for it…..BIG! And on that big ol’ internet, are a ton of people. There are 7.8 Billion people in the world. 4.57 Billion of them exist online in some capacity.(source) Point being, there is a massive potential audience that exists online and you can’t possibly reach all…
On Friday, March 13th, KV company president Patrick Lyver, made the decision that he would be closing down our office as the bombardment of Covid-19 news was looming ahead of us and we had no idea what to expect. We were scared, nervous, anxious, worried. So much unknown personally and…