They want to fit in and they don’t like being left out! They show characteristics of being very down to earth, honest, dependable, great for every day functionality and are normally people oriented. Like a sidekick, or best friend! Now let’s put this archetype into…
First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…
The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has emerged as a mainstay in this world we’re living in during Covid19. This “new normal” has shifted people’s approach and attitude to online shopping, and…
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. But it really is so much more! A logo doesn’t just standalone, but it is an intrinsic part of the bigger picture: your brand. Your…
If you’ve ever been in a client-facing position – and dollars to donuts if you’re reading this, you have – it’s easy to differentiate between a good client relationship and a not-so-good one. Even in the era of the covid-19 pandemic, we can still have really great and…
When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other maker eCommerce sites) and creating their own eCommerce website. While each option has its own set of pros and cons – and we truly believe…
When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…
There should always be an expectation that the development team is going to lead the process and do the majority of the heavy lifting for the project but client participation in the process is critical. Kleurvision has pulled together a quick look at what you can expect to…
With the explosion of digital commerce, an over saturation of ads, shops, funnels and any other number of applications designed to engage your wallet are positioned in front of you countless times a day. With the shift to at-home working and the amount of time the average person…
At Kleurvision, first and foremost, we’re problem solvers. Our crew of designers, developers, thinkers and creators, before anything else, look at the hands that our clients are dealt and prioritize a solution that will move the needle forward. That could mean a lot of things. The diversity in our team…