A logo is much more than just an image; it is more then letters and random colours.
You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable.
1. It’s your first impression
A logo is your first introduction to other companies, consumers, clients, customers, everyone. You want to make sure it’s right and that it is received well. Spending time and money on something that is representing you is something you should consider. It could potentially be lasting for decades, you want to do it right, the first time. It needs to represent who you are, and your company. A poorly designed logo could be talked about negatively, sending a negative light on your company – deflecting customers and people wanting to be associated with you. It’s worth spending the time on a logo, to be impressed and proud of something you want to showcase to anyone. Something that will provide you longevity.
2. It’s got to grab attention and be memorable
Companies only have a very short span of time to grab someone’s attention and gain their interest. Having a strong logo is the first impact you are showcasing. It can show your company’s core values and represent who you are. It can’t be over complicated, too much information or design can confuse people and make them quickly uninterested. When you think of some of the world’s most recognizable logos, ask yourself why? Simplistic, easy to understand, classic, bold and you know the history.
3. It’s the founder
Your logo is the very first piece of design you have when creating a company or business. It’s your core foundation to what you base everything else from. Your website, business cards, marketing materials, signage, everything. You need to make sure it’s something you are 100% happy with. There’s nothing more frustrating than settling on a logo and seeing it live on a website, on a billboard or on packaging and disliking it. You have to be happy and positive with how your logo helps shape your brand.
There is a lot of competition in the world, in every industry. You need to make sure you stand out, that you are somewhat different but in an intriguing way. If you were to sit and think about what makes you different, it should be incorporated into your logo design to quickly represent these differences. Let people know why you are unique, why they should come to you and use your service. Dare to be different!
5. It represents loyalty.
When you shop, you easily recognize big brands. One reason is because of their history, but it’s also because you trust them. They have built up a name that a large audience can have faith putting their money into. You want your customers to feel comfortable putting their money and trust into you. Make sure your logo represents this about you and your customers will appreciate it.
Your logo is an extension of your company and your culture. Take the time and effort to craft this expression of your business and sit back and smile every time you see it displayed!