Marketing

Brand Archetype, what does that even mean?!

First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…

Top Reasons Why Consumers Are Shopping Online

The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has emerged as a mainstay in this world we’re living in during Covid19. This “new normal” has shifted people’s approach and attitude to online shopping, and…

Why You Need an eCommerce Website

When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other maker eCommerce sites) and creating their own eCommerce website. While each option has its own set of pros and cons – and we truly believe…

So What Exactly is Inbound Marketing?

In a world full of bombardment of marketing plans and strategies being thrown across our desks daily, it can be very overwhelming! Inbound marketing is a term you may be hearing more and more frequently, especially if you are engaged with an agency that works with you and your business’…

Tips for Selling On-Line

With the explosion of digital commerce, an over saturation of ads, shops, funnels and any other number of applications designed to engage your wallet are positioned in front of you countless times a day. With the shift to at-home working and the amount of time the average person…

The Power of Visual Content

Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding…