This is a loaded question that we receive quite often from clients and friends alike.
The answer to this is a firm no. It is not enough for a business to post on social media whenever they have a thought or photo to share. But to get to the root of this question, the term “just posting” needs to be defined. What does “just posting” mean? Ever heard the term “set it and forget it”? There is a huge difference between just posting on social media and being active on social media.
Most people think that when they post on social media, that means they are active. Technically, they are somewhat correct…but it won’t get them very far! To be truly active on social media you have to be engaging with your audience. This means following other accounts, liking other posts, engaging with other people and brands to build relationships and trust.
To get your business going on social media it is also important to have a strategy in place. Merely posting random content without a well-defined strategy may not yield the desired results. It is crucial to develop a content plan that aligns with your business goals and target audience. Consistency, quality and relevance are key. Tailor your content to suit each platform and leverage various formats like images, videos, animations, photographs and stories to keep your audience engaged.
You also have to be doing research on the platforms to ensure that what you are doing is actually working for you, or else what’s the point? Monitor the performance of your social media efforts using analytics tools provided by platforms. Analyze metrics such as engagement rates, reach, click-through rates and conversions to identify what’s working and what needs improvement. Use these insights to refine your content strategy and optimize your social media presence.
While social media is a powerful tool, it should complement other marketing efforts rather than being the sole focus. Incorporate other strategies such as search engine optimization (SEO), email marketing, influencer collaborations and online/offline advertising to create a well-rounded marketing plan. If your business only has a social media account and nothing else, then there is nowhere for your potential customers to cross reference and ensure your business is real, and not a scam. People are cautious when online right now, as there are fraudulent accounts and scams that creates hesitation and often leads to the potential customer searching elsewhere for the product/service that you may be offering.
So there you have it – while posting on social media is an essential aspect of promoting a business, it is no the only thing you should be doing. A comprehensive marketing strategy that combines social media with other tactics (website, SEO, email marketing, etc), a well-defined content plan, consistent engagement and a focus on conversion and optimization will help maximize your chances of success.
So, are you ready to unleash the power of social media and get your business rocking? If you need any assistance or have questions about leveraging social media for your business, our team is here to help. Contact us today, and let’s get your business booming!