Visual content marketing is gaining momentum day by day.
Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding visuals to your written content, it will make your content marketing campaigns more interesting and keep your audience engaged. For example, rather than having long blocks of text, having imagery and photography that break them up makes your content easier for people to skim and digest.
Remember: we are living in a strange time where people are spending more time online consuming content and shopping, than ever before.
The key takeaway here is to remember that visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. When people are scrolling through various content on the web, something eye catching will grab their attention – and supporting your written content with visuals is incredibly important. Here are a few ideas of how you can incorporate visual content into your website and digital marketing needs:
Images
When you split up your written content with imagery within that is compelling and resonates with your message, people will stick around to read your content. In general, we are oversaturated with information at our fingertips all day, every day – and people’s attention spans are short. Whether you use original imagery you have produced or taken yourself, or purchase high quality stock imagery, you want to be authentic to yourself, your business and your message.
Videos
Videography is an incredibly useful and impactful mode for messaging! Although it is more costly to produce videos vs. photography, a great video can add a lot of clout to your message. There are a crazy amount of ways that videos that can enhance your business – you could consider summary videos, documentary-style videos, how-to videos, hype videos for announcements or events, animated explainer videos, demonstrations, customer testimonials, etc. The possibilities are endless and fun to create.
Infographics
When driving home facts, an infographic is an excellent and intelligent tool you can use to get to the point and capture your audience’s attention. The key here is to remember to use your brand within these infographics, it will become an integral part of your content marketing strategy. Engage the right designers who can make your infographic(s) as impactful as possible – quality design with the right colour choices and layouts can make or break your infographic.
Memes
5 years ago, most of us would not have envisioned that memes would play a popular and engaging role in content marketing, as they started to gain traction online. Originally, memes were primarily shared and made popular by college students as a form of entertainment. Since then, memes have started to represent an easy-to-create, quirky form of visual content that your audience can not only laugh at, but relate to. A big thing here is that you, as a business owner, need to make sure that memes are appropriate to your niche markets and audience. Easy to create, all you need is to understand your industry and have a sense of humour to create more community around your brand.
Presentations
Moving through the Covid19 pandemic, we have learned that the days of sitting around a boardroom table watching presentations on PowerPoint and whiteboards are a thing of the past. Industries have become more dynamic and explorative and moved into the world of virtual presentations. There is technology and applications now that allow you to share your presentation across a large scale of devices. Presentations are very similar to infographics – there will need to be a large focus on attractive and clean design and color, which will pull your audience into your written content. Well thought out presentation graphics will let a detailed and information-heavy presentation stay visually engaging and enticing to keep your audience’s attention.
Visual content taps into the visceral psyche of your audience – it will pique their interest and encourage them to continue to engage and create a desire to learn more about your brand….and this can lead to more business!
Create a relationship with your clients and your audience through visuals. Stimulate your growth, and Kleurvision is here to support your business development. Let’s chat today about how to improve and increase your visual content!
