And what even does it mean to “rebrand your business”? Simply put, rebranding is like giving your brand a makeover. It means reshaping your business’ look, feel and message to match your current goals and stay cool with your audience. Think updating your style, adapting to…
…when you hear designers and developers talking about a content-first design strategy? Designing around a customer’s content is crucial to executing the design and build for the website of your dreams. As a creative agency, we wonder how we can get our clients to understand how to get…
It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of a good experience or makes them feel cool. Something that sparks an emotional connection. This is what great branding does.
If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry. There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. But it really is so much more! A logo doesn’t just standalone, but it is an intrinsic part of the bigger picture: your brand. Your…
The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as we are deep in the trenches of the design world on a daily basis, we know that creativity and problem solving have a lot in…
A digital age carved even deeper over the last 18-24 months while pivoting to remote working and virtual meetings, during the covid19 pandemic. The phrase ‘paperless office’ was coined way back in the 1970’s, when people were buoyed by the exciting potential offered by technology,…
When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…
There should always be an expectation that the development team is going to lead the process and do the majority of the heavy lifting for the project but client participation in the process is critical. Kleurvision has pulled together a quick look at what you can expect to…
At Kleurvision, first and foremost, we’re problem solvers. Our crew of designers, developers, thinkers and creators, before anything else, look at the hands that our clients are dealt and prioritize a solution that will move the needle forward. That could mean a lot of things. The diversity in our team…