Design

Photography

When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…

Tips for Working with an Agency

At Kleurvision, first and foremost, we’re problem solvers. Our crew of designers, developers, thinkers and creators, before anything else, look at the hands that our clients are dealt and prioritize a solution that will move the needle forward. That could mean a lot of things. The diversity in our team…

The Power of Visual Content

Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding…

5 HUGE Reasons Why a Good Logo is so Important for Your Business

You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…

Why you need to hire a designer

We understand that image is everything. It’s important to have a good first impression with your business. Designers thrive off making something out of nothing, bringing your business to life with colour, typography and elements – it is what we do, what we live & breathe. It has to be…

How To Improve Your Website User Experience

When it comes to improving your website user experience the job is never done. It is a constant effort to stay on top of trends in design, functionality improvements, performance, and readability. Below is an evolving list of questions to direct you on how to improve your website user experience:…

What is Responsive Web Design?

With each passing year, we’ve witnessed a growing trend of more and more people using smartphones. Actually, it’s more than a trend, it’s a fact. According to a report published by Business Insider, it is estimated that we’ll see smartphones hit the plus side of 80% of total mobile…

Why do Start-Ups wait so long to discover their Brand?

Brand experience is what differentiates your company from your competitors. It also defines your culture and brings to life your products and services. As your product moves forward or takes on more competitors, your brand will need to remain relevant within the marketplace. Most Start-Up’s ignore this simple task and…

The Gold Standard?

It was like Christmas. Or it was suppose to be. The NHL would take hockey to one of the hottest locations in North America, Las Vegas. Nothing short of a gamble, they won the hearts of fans over there. Don’t ask me how. Hockey is Canadian and in…