Design

What is a Logo?

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. But it really is so much more! A logo doesn’t just standalone, but it is an intrinsic part of the bigger picture: your brand. Your…

Design Thinking = Problem Solving

The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as we are deep in the trenches of the design world on a daily basis, we know that creativity and problem solving have a lot in…

The Power of Pen & Paper

A digital age carved even deeper over the last 18-24 months while pivoting to remote working and virtual meetings, during the covid19 pandemic.   The phrase ‘paperless office’ was coined way back in the 1970’s, when people were buoyed by the exciting potential offered by technology,…

Photography

When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…

Tips for Working with an Agency

At Kleurvision, first and foremost, we’re problem solvers. Our crew of designers, developers, thinkers and creators, before anything else, look at the hands that our clients are dealt and prioritize a solution that will move the needle forward. That could mean a lot of things. The diversity in our team…

The Power of Visual Content

Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding…

5 HUGE Reasons Why a Good Logo is so Important for Your Business

You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…

Why you need to hire a designer

We understand that image is everything. It’s important to have a good first impression with your business. Designers thrive off making something out of nothing, bringing your business to life with colour, typography and elements – it is what we do, what we live & breathe. It has to be…

How To Improve Your Website User Experience

When it comes to improving your website user experience the job is never done. It is a constant effort to stay on top of trends in design, functionality improvements, performance, and readability. Below is an evolving list of questions to direct you on how to improve your website user experience:…