When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other maker eCommerce sites) and creating their own eCommerce website. While each option has its own set of pros and cons – and we truly believe…
In a world full of bombardment of marketing plans and strategies being thrown across our desks daily, it can be very overwhelming! Inbound marketing is a term you may be hearing more and more frequently, especially if you are engaged with an agency that works with you and your business’…
With the explosion of digital commerce, an over saturation of ads, shops, funnels and any other number of applications designed to engage your wallet are positioned in front of you countless times a day. With the shift to at-home working and the amount of time the average person…
Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding…
First, we need to understand WHAT it is. Market Research can be described as the action of gathering, analysing and interpreting information to help solve marketing challenges, which are pertinent to your business and the sector(s) you are involved in. Why is it important? It is an integral part of…
Search engines have evolved into one of the most important influencers when it comes to decision making. Think about it: Looking for a recipe? Search. Where to get a tire changed? Search. Need a hair stylist? Search. Where to eat in a new city? Search.
We all know a bit about what an email marketing campaign is – we end up signing up for mailing lists with companies and stores we purchase things from, or businesses and events that we are interested in. An email marketing campaign is a series of emails that a business…
You may be ready to step into the world of marketing yourself and your business, or perhaps you are wanting to revamp your existing marketing plan – but the big question is HOW to best go about it? First and foremost – you need a plan! Your plan will help…
Social media is now a critical part of the way people in most walks of life communicate and a key part of how work gets done — from artists and musicians, to small businesses and restaurants, to corporations and various levels of government. It will help develop your brand, and…
It’s probably fair to say that most businesses are started with the goal of creating long term sustainability. That much feels obvious. Entrepreneurs will toil endlessly over every aspect of their burgeoning business, meticulously dissecting each decision towards building a foundation for something that will (hopefully) flourish with the proper…