So What Exactly is Inbound Marketing?

Inbound marketing is a methodology and practice in business

In a world full of bombardment of marketing plans and strategies being thrown across our desks daily, it can be very overwhelming! Inbound marketing is a term you may be hearing more and more frequently, especially if you are engaged with an agency that works with you and your business’ marketing plan.

Inbound marketing is a methodology and practice in business, where the premise is to attract customers by creating valuable, relatable and real content and experiences tailored to your client base. The opposite of this, outbound marketing, is when your content interrupts your audience with content they don’t always want. What is an important takeaway here is that inbound marketing creates connections and solves problems that your client base already has.

The methodology of inbound marketing is based around growing your organization by building meaningful and lasting relationships with not just your existing consumers and customers, but also with your prospects and your network.

It’s about working with your circle, by valuing and empowering these people to reach their goals at any stage in their journey with you.

Why? Because when your customers AND your network succeed, you succeed.

The inbound methodology can be applied in three ways:

1. Attract: captivating and entertaining your audience, and provide your client base with valuable content and conversations that establish you as a trusted advisor or provider with whom they want to work with

2. Engage: presenting insights, ideas, methodologies and solutions that align with your audience’s pain points and goals so they are more likely to do business with you and continue to use your products and/or services

3. Delight: providing an interesting story about your business and your WHY, and also provide on-going help, support and follow-up to empower your customers to find success with their purchase, and growth in their business because of you

When customers find success through you, they then go out and share that success with others, and it attracts new prospects to your organization, creating a self-sustaining loop. Your reputation is now being spread by word of mouth, and this is how your organization builds momentum. This is why the inbound marketing methodology serves as a strong foundation for your continued growth and success.

Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogging, events, search engine optimization (SEO), social media, videography, photography, and more – to create brand awareness and attract new business. The key here: Inbound marketing consists of entirely organic leads, so it relies on you using your brains rather than your budget. With an inbound marketing plan, your goal is to attract new prospects to your company, engage with them at scale, and delight them individually.

Kleurvision can help! Let’s talk marketing today – we’re down for a chat when you’re ready to talk!