Branding

Why Your Company Needs a Brand Standards Guide

Before we dive deep into the WHY you need a visual brand standards guide, it’s important to understand what exactly brand standardization is.  In a nutshell, brand guidelines (also referred as a brand style guide or brand standards) are essentially an instruction manual and rule book on how…

Design Thinking = Problem Solving

The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as we are deep in the trenches of the design world on a daily basis, we know that creativity and problem solving have a lot in…

The Power of Pen & Paper

A digital age carved even deeper over the last 18-24 months while pivoting to remote working and virtual meetings, during the covid19 pandemic.   The phrase ‘paperless office’ was coined way back in the 1970’s, when people were buoyed by the exciting potential offered by technology,…

Why Should You Engage With An Agency for Your Branding & Marketing?

Without a doubt, the past 10-15 years has seen a massive shift in how marketing and advertising now works, and there have been countless changes in the marketing landscape. To ensure success, many businesses – both from corporations to large & small enterprises – choose to work with…

Typeface Trends in 2021

As we are more than a year into 2021, it’s interesting to attend conferences, read reviews and study award-winning designs. At Kleurvision, we take a particular interest in typefaces and font trends. Emerging this summer, we are seeing the following font trends: Alternating baselines – all caps are a strong,…

Videography

In recent years custom video has become a go-to content piece for small, medium and large business marketing. And there are lots of good reasons for it!   It’s on trend and it’s not going away: The pivot to video has been swift for content marketers over the last…

Photography

When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…

Tips for Working with an Agency

At Kleurvision, first and foremost, we’re problem solvers. Our crew of designers, developers, thinkers and creators, before anything else, look at the hands that our clients are dealt and prioritize a solution that will move the needle forward. That could mean a lot of things. The diversity in our team…

Why You Need to Start a Podcast!

Think about content, and how important it is for your brand and for your website. Just like with a blog, videography or photography, a podcast is another form of content, and is a way for you to continue to build an audience. As your podcast grows in popularity,…

What is Web Accessibility?

Web accessibility is becoming more and more important for business owners, and in some countries, it has become mandatory law. You will often hear the term, “website accessibility compliance”, but what exactly is web accessibility and how does it affect your business and your web assets? …