Essentially, a media kit is a package of information about your company, products, services or event(s), and it will tell someone a story about your business! They are used for creating partnerships with other brands, for press, journalists, reporters, media outlets or for events and event…
…then you may have heard about terms like strategy or tactics being used. These two terms may seem like they’d be similar or the same, but they are not! Let’s elaborate… Marketing Strategy Your marketing strategy describes the process by which you will…
You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the tool to end all other marketing tools, they are all still very much in use, but it has taken marketing your business to a whole…
Owning a website is one of the initial steps to marketing your brand! But now the next thing to consider is how can you get your customers to find you online? There are multiple ways you can drive traffic to your website, so let’s go through…
This archetype wants to overturn what isn’t really working, they will disrupt, destroy and shock with their rebellious and outrageous acts. They want to rock the boat with radical freedom. At their best they are sharp, free-spirited, and brave! At their worst they can be destructive, out of…
Okay maybe we shouldn’t say that…but the sentiment is there. The use of hashtags has been around since 2007, first appearing on Twitter. These soon became a HUGE marketing tool that Twitter continues to use, and has been adopted by many other social platforms, including Instagram, Facebook, Snapchat…
It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of a good experience or makes them feel cool. Something that sparks an emotional connection. This is what great branding does.
This archetype wants to feel love, they want to create meaningful and deep relationships with the work, people and surroundings that give them joy. They will become more physically and emotionally attractive to gain what they want, as they seek true love, intimacy, sensuality, passion, sex appeal and…
When you are trying to figure out your target audience you first need to identify your product or service. Then you must think: “Okay, who uses my product or service? Who NEEDS my product or service? And who refers my product or services to others?” …
Think of your most caring parent, guardian, influencer or a stranger who helped you cross the street! These types of people are fulfilled by taking care of or helping others. Caregiver characteristics can be seen as individuals who prioritize helping others over all else, they are normally very…