Branding

Why You Need to Start a Podcast!

Think about content, and how important it is for your brand and for your website. Just like with a blog, videography or photography, a podcast is another form of content, and is a way for you to continue to build an audience. As your podcast grows in popularity,…

What is Web Accessibility?

Web accessibility is becoming more and more important for business owners, and in some countries, it has become mandatory law. You will often hear the term, “website accessibility compliance”, but what exactly is web accessibility and how does it affect your business and your web assets? …

How to Utilize Your Website as a Marketing Tool

It is a bit mind boggling when you think about how many millions of people in just your immediate area use the internet. Think of the possibilities for your business! However, to reach your potential customers and your target audience, you will want to make sure you are…

Shop Local

We are looking at the most digital Christmas holiday season in history. With restrictions, lockdowns, self distancing and cautious shopping behaviour, there is no doubt that the majority of holiday shopping will be done online this year. Canada is at a tipping point, a pivotal moment where businesses have been…

Food for thought……What does your company logo say about you?

Your logo. This is the first impression, the mark you make initially on your audience. It represents your brand.  But how does your company logo affect the way your brand is perceived? You need to have the mindset that your company logo is a symbol of…

5 HUGE Reasons Why a Good Logo is so Important for Your Business

You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…