Writers are still gainfully employed and photographers are as in demand as ever.
Do you remember a few years ago when the internet went completely bananas and everyone did a massive “pivot to video”? Blogs were dead, they said! The future was video. Writers were laid off. Photographers were worried. Video was a king maker.
This blog is not about that. In fact, none of that ended up actually happening. Writers are still gainfully employed and photographers are as in demand as ever.
But, the obsession with video is all too real. And there’s a good reason for it.
As a marketing device, video allows a window into a brand that can be really hard to comeby otherwise. We’ve discussed the relevance to creating human connection with marketing in other blogs (https://kleurvision.com/kv-help-home-low-cost-marketing-ideas-for-your-company-part-2-the-importance-of-quality-content/) but it’s worth reinforcing here again. The whole point of marketing is to create a real connection with an end user that leads to something more; be it a conversation or ultimately a sale. And there’s no better way to do that than with video. The immediacy of it combined with real human intimacy and a quick medium for delivering a message leaves video unparalleled in terms of accessibility and engagement potential.
That’s big. But it’s only the beginning of the advantages. Let’s talk scroll stoppers. What’s a scroll stopper you ask? Exactly what it sounds like. We all have fat thumbs at this point in the existence of the smartphone and most of us are guilty of mindlessly scrolling through our Facebook or Instagram feeds waiting for a piece of content to jump out at us to grab our attention.
Does that happen with photos? Sometimes.
But video….that’s where we capture some of that ever elusive attention. And that’s what it’s all about. Creating ease of access with a window into a brand.
So that’s all well and good. We understand that there’s unique potential in video. It’s an attention grabber with engagement analytics to support its seat at the top of the content hierarchy.
But how does that apply to you?
Well, your best bet is to have a professional produce your video. A true professional will help with a script, set-up the location, worry about lighting, logistics and lunch! You’ll hone in on your target audience with your intended message and the marketing cycle begins.
Video has proven time and time again to be a great investment with a strong ROI as long as you’ve got a budget.
Budgets, right. The great equalizer.
Lucky for us, there’s another great equalizer in this equation; smartphones. Most people have them and they’re all equipped with a camera.
Now using a smartphone as a video source won’t produce the high end quality content that a video production team will but the good news is that’s not always necessary. With a little creative thinking and some good energy, the ability to produce cool content through a smartphone lens is totally within reach for everyone. You’ll need to at least understand the basic mechanisms for framing a shot and will need Imovie as a base for editing, but with a few tutorials, you’ll be all set. And it’s a great place to start.
Good luck! Start shooting! And we’ll be here when you’re ready to take it up a notch.