… efforts to attract and retain customers. However, in order to build a strong and consistent brand image, it is essential to develop and maintain a set of brand guidelines. Brand Guidelines. So what exactly are these? Brand guidelines are a set of rules that outline how…
Inclusive marketing is all about making marketing accessible to everyone, including people with disabilities. At Kleurvision, we understand the importance of ensuring that everyone, regardless of ability, feels represented and valued in the marketing landscape. By embracing inclusive marketing, you not only shake up the advertising game but…
Think of your website as a cozy living space; it deserves a little sprucing up now and then, right? Here’s why giving your website a New Year’s update can work wonders, without the fluff: 1. Stay in Tune With Today Just as we update our wardrobes…
In today’s fast-paced digital world, video has become a fantastic way to tell your brand’s story in a friendly and engaging manner. Videography in marketing isn’t just a trend; it’s like that trusted friend who helps you capture your brand’s heart and authentically connect with your audience. …
In the fast-paced world of modern marketing, custom video has emerged as the ultimate game-changer for businesses of all sizes. Wondering why? There is more than one good reason, and it’s cooler than ever! Riding the Video Wave: Custom video is the reigning champion of…
A remarkable phenomenon emerged—brand storytelling. In this blog, we’ll embark on a magical journey exploring the enchanting realm of brand narratives and how they have the power to captivate your audience like never before. So, grab your imagination and get ready to discover the secrets…
And what even does it mean to “rebrand your business”? Simply put, rebranding is like giving your brand a makeover. It means reshaping your business’ look, feel and message to match your current goals and stay cool with your audience. Think updating your style, adapting to…
As much as we’d like to get away from our computers and devices, it is without a doubt, a key communication component of almost any business. The problem with email is that with the majority of communications for a lot of people still going through email versus over…
…when you hear designers and developers talking about a content-first design strategy? Designing around a customer’s content is crucial to executing the design and build for the website of your dreams. As a creative agency, we wonder how we can get our clients to understand how to get…
The answer to this is a firm no. It is not enough for a business to post on social media whenever they have a thought or photo to share. But to get to the root of this question, the term “just posting” needs to be defined. What does…