We are looking at the most digital Christmas holiday season in history. With restrictions, lockdowns, self distancing and cautious shopping behaviour, there is no doubt that the majority of holiday shopping will be done online this year. Canada is at a tipping point, a pivotal moment where businesses have been…
Your logo. This is the first impression, the mark you make initially on your audience. It represents your brand. But how does your company logo affect the way your brand is perceived? You need to have the mindset that your company logo is a symbol of…
Do you remember a few years ago when the internet went completely bananas and everyone did a massive “pivot to video”? Blogs were dead, they said! The future was video. Writers were laid off. Photographers were worried. Video was a king maker. This blog is…
“Content is king!” “Connect on a human level.” “Create synergy in your marketing efforts”. You know, that kind of stuff. But the truth is, the cliches aren’t wrong. Digital marketing has long evolved past being just digital and is really just marketing. Any solid, robust, marketing effort is going to…
You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…
Another KV colouring contest for the kids! Print off one of these colouring pages, like our Facebook page, share the post and submit your child’s masterpiece to us Facebook private message! Contest closes Friday, July 31st 2020, 10pm Prizes include a sticker pack and gift cards to various businesses in…
Brand experience is what differentiates your company from your competitors. It also defines your culture and brings to life your products and services. As your product moves forward or takes on more competitors, your brand will need to remain relevant within the marketplace. Most Start-Up’s ignore this simple task and…
It was like Christmas. Or it was suppose to be. The NHL would take hockey to one of the hottest locations in North America, Las Vegas. Nothing short of a gamble, they won the hearts of fans over there. Don’t ask me how. Hockey is Canadian and in…
One of the biggest opportunities any startup will have is being clear to the marketplace about who you are and what you do. Unfortunately most Start-ups try to be everything to everyone – and by doing so, leaving customers wondering and often dollars on the table in lost revenues. In…