First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…
As a business owner or entrepreneur, are you a bit overwhelmed or confused by the term “branding”? Have no fear! Kleurvision is here! In the marketing space, branding is one of those concepts that can appear to be a bit vague or even confusing, even for people who have studied…
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. But it really is so much more! A logo doesn’t just standalone, but it is an intrinsic part of the bigger picture: your brand. Your…
Before we dive deep into the WHY you need a visual brand standards guide, it’s important to understand what exactly brand standardization is. In a nutshell, brand guidelines (also referred as a brand style guide or brand standards) are essentially an instruction manual and rule book on how…
The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as we are deep in the trenches of the design world on a daily basis, we know that creativity and problem solving have a lot in…
A digital age carved even deeper over the last 18-24 months while pivoting to remote working and virtual meetings, during the covid19 pandemic. The phrase ‘paperless office’ was coined way back in the 1970’s, when people were buoyed by the exciting potential offered by technology,…
Without a doubt, the past 10-15 years has seen a massive shift in how marketing and advertising now works, and there have been countless changes in the marketing landscape. To ensure success, many businesses – both from corporations to large & small enterprises – choose to work with…
As we are more than a year into 2021, it’s interesting to attend conferences, read reviews and study award-winning designs. At Kleurvision, we take a particular interest in typefaces and font trends. Emerging this summer, we are seeing the following font trends: Alternating baselines – all caps are a strong,…
In recent years custom video has become a go-to content piece for small, medium and large business marketing. And there are lots of good reasons for it! It’s on trend and it’s not going away: The pivot to video has been swift for content marketers over the last…
When shaping the look and feel of a brand, there are baseline considerations that generally always come to the top of mind; colour palette, fonts & typefaces, wordmarks, icons, and other visual elements that are crafted to create the foundation of a visual brand. The elements will be rolled out…