How to Plan a Social Strategy

Social is takin’ over!

You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the tool to end all other marketing tools, they are all still very much in use, but it has taken marketing your business to a whole new level, and a level that many people aren’t comfortable navigating in.


You don’t even have to leave your home or pay for cable anymore to view an ad, all you need to do is look at your phone. This makes having a social media marketing strategy a perfect tool to use for any business that is looking to target a wide audience. 


Let’s dive right into planning your strategy breakdown! 


Make a yearly goal 

A yearly goal can help set you on track and view progress

  • This could be any goal that you are trying to achieve for your business; maybe it’s brand awareness and you just want more impressions, or to gain more followers, perhaps it’s to send more customers to your online store. Whatever the case may be, put a number on it so it’s quantitative data that can be tracked. 


Look deeper into your goals 
  • What do we mean by “look deeper into your goals”? Let’s use brand awareness as an example. If your yearly goal is to gain more brand awareness, and we put a number on it so that it’s measurable (ie. increase brand awareness by 80%), then you can figure out the steps needed to get you there and the messaging you are wanting to push. Brand awareness is about telling a story of who you are, what you do, and why you do what you do, and how you go there.
  • Time to pick out the key messages you want to share and add more in-depth goals: yearly, quarterly, monthly and weekly goals that will push you towards your annual goal. They should all align.


After you have figured out your goals, you can choose what platform makes the most sense!  
  • Time to familiarize yourself with the different social media platforms, such as Instagram, Twitter, Facebook, Youtube, TikTok or LinkedIn. Each social platform uses a different strategy and targets a slightly different audience. For example, Instagram is great for building a brand voice and brand awareness, LinkedIn is great for promoting services, TikTok will reach a younger audience and is all video-based content.  If you have any questions on what platforms would perform best with your goals, contact us!


Figure out your consistency! 
  • Consistency is key for any brand in every way, and is relevant when you are sharing content on a regular basis it becomes expected. If you suddenly stop then people will forget about you. If you don’t post enough then you won’t seem legit and professional, but if you post too much you could come across as too pushy and trying too hard to be in people’s faces, and they may unfollow/unsubscribe. Remember, VALUABLE content.
  • Your sweet spot for posting could be daily, 2-3 times a week or once a week. We’d recommend 3-5, but it all depends on your goals. Just stick to it once you start! 


You know how often you are going to post – perfect! Now you can figure out the types of posts you want to share.
  • You know it needs to be valuable and shareable, and that it needs to fall in line with your goals to be able to track any progress. If you post 3-4 times a week, try and choose the types of posts you are going to need beforehand, perhaps it’s one post about a product every week, and one post about your brand, maybe one in-action post and one reel! 


Okay, so now you have your goals and you know what platforms you will use to reach them, as well as you know how often you are going to post and the type of post, now what? Time to develop the content! 
  • Make sure that the content you are putting out aligns with your brand standards! If you don’t have a brand standards then you should get one! Want to learn WHY you need one? Visit Why Your Company Needs a Brand Standards Guide
  • Make sure that the content you are putting out goes with each season (not old pictures), is relevant to your product and/or service, and is shareable and valuable content.


Build out a calendar! 
  • Prepping beforehand ensures you won’t forget to post, or have to post at the last minute in a hurry and potentially make a spelling mistake or forget to include key details. Once this is finished you can schedule it out! Most scheduling platforms allow you to view insights on how your post is performing and this is a great way you can track how your goals are running from when you started. 


We know, this can be a lot of work! But it’s worth it! As a business owner, and a wearer of too many hats, Kleurvision is here! If you need help contact us and we can get you started on a social strategy that will get you to where you want to be! Let’s get this party started!