What to Consider When Choosing the Right Brand Agency

Are you in the market for a branding agency?

If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry. 

There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there are many factors you should consider beforehand, as it is an investment that takes time and money, but with the right branding agency, the end results will make it more than worth your while. 

To set you and your brand up for success, we will outline the key things that Kleurvision keeps in mind and you need to consider and look out for when choosing the right branding agency. 


First off, what are the people like? Branding stems so much further than just marketing or advertising, you have to look into who the people at the branding agency are. A great partnership grows from sharing the same values and culture. Since this partnership usually lasts months or years, it’s best to be on the same page. The agency’s core values will help you differentiate them from the rest and indicate whether or not they will be a good fit for your own brand and company. A confident, creative, collaborative and passionate team will be able to help set your brand apart from the rest. You want an agency that is inspired and excited to work with you, and who isn’t afraid to tell you the hard truths, as you hired them for their expertise.

Does the agency fit your vibe? This is a pretty straightforward thing to ask. You can just take a look at their previous work, and see if anything “fits the bill”. If the branding agency  has done work for other companies that you admire, then you should get your answer! Sometimes visiting the studio in-person and meeting with some of the team members helps you feel out the vibe of the agency.

Going off of previous work experience, while you can find branding agencies that specialize in one industry of branding, it’s also a great benefit to find a diversified branding agency with cross-industry experience. Having a diverse brand agency at your side will help ensure that their work isn’t all the same, and will give you an unbiased opinion. You still want your brand to be set apart from the rest. Take a look at their portfolio of clients and be open for new perspectives!

When hiring a branding agency, you want to look for companies that have a well defined, strategic process. If it starts off unprofessional or they seem like they are just throwing stuff together last minute to get you set up, then it may be time to look elsewhere. You want a branding agency that alludes professionalism and uniqueness. Well established branding agencies should utilize their expertise in all areas, most importantly project management. You want a branding agency who puts in the work and takes time to research your industry, so they can better provide for you and give your brand a compelling, cohesive story and voice. 

The takeaway from this is mainly to do your research! Knowing what to look for when you are searching for the right branding agency will set you ahead in the search for branding work! And if you want anything cool, well it just so happens that we are a branding agency that creates cool sh*t for cool people, sooo let’s chat!