Read more to find out why you should engage with an agency:
Without a doubt, the past 10-15 years has seen a massive shift in how marketing and advertising now works, and there have been countless changes in the marketing landscape. To ensure success, many businesses – both from corporations to large & small enterprises – choose to work with a marketing agency. Clarity is key, as well as a basic understanding of the fundamentals of your market, and knowing your target customer, having a clear strategy to implement and being able to ensure your investment is delivering the best possible results are the basic goals of your marketing strategy. The issue here is that as a business owner, you wear so many hats, that you need to offload some of the jobs onto someone else, and this is where an agency can step in. Read more to find out why you should engage with an agency:
Agencies Save You Time
The mediums your consumers can absorb content and advertising is dizzying! Businesses can choose to use a number of mediums including TV, radio, print, outdoor advertising, transit, social media or multiple digital platforms. And just think, if you embark into more than one medium, you’ll be dealing with a separate account manager for each one. That’s a lot of emails, phone calls, meetings and approvals. A marketing agency works as a buffer between businesses and media suppliers, funneling the key information through to you without the fluff. Implementation and execution will be left to the agency, so you can continue to run your business.
Agencies Will Expand the Resources Available to You
By working with an agency, your resources and skills that your business can use will grow tenfold. Need a social media tile designed? Need new business cards pulled together for an event? Need publicity for your next product launch? Need a Google Ad Spend review and analysis? Need a flash sale banner added to your website or eCommerce store? Your marketing agency offers answers, skills and solutions for all of these questions, saving you time with a pool of experienced and professional resources at your fingertips.
Agencies Have Track Records
The culmination of experience from every single agency member is a direct benefit to you and your business! The markings of a solid agency includes the execution of multiple marketing strategies and campaigns by marketing experts, creative expertise from the designers, a quiver of web developers, an event production team, and a rolodex of vendors to draw upon for merch, print and more. Most importantly, an agency knows the highs and lows of various industries – what works and what doesn’t – and ensures you’ll get the full benefit of their experience. They will be willing to take on new challenges and help find the solutions to help your business grow and prosper! Your success is also the agency’s success – and that’s where the greatest satisfaction comes from.
Agencies Come to You With Unbiased Advice, Strategy & Recommendations
What is the most effective medium to advertise with? If you go to a magazine, of course they will tell you that their medium is the best for industry. However, if you engage with an agency, they can help sculpt the best approach for your unique business. Seeing as an agency doesn’t represent any particular medium, they will consider your objectives, audience, goals, budget and comfort level, and plan accordingly – which means determining which medium(s) will make the most sense for reaching your target clients and goals, without any impact to their own remuneration.
Agencies Will Lend You a Whole New Perspective
It’s inevitable that working day in and day out in your business, not only makes you an expert in your industry, but it will also lessen your perspective. A marketing agency will look at your company with a fresh set of eyes, from the outside, and without preconceived notions or attitudes. When you work with experts that are free from existing bias and emotional attachments to your business, they will ask questions, provide insights and develop strategies that they can execute from an important but neutral perspective. In many cases, the agency you will work with will have clients within your industry already, and will be able to leverage their learnings on the strategies, campaigns and recommendations they will provide for your business.
Kleurvision would love to talk with you about how we can help your business. Reach out today and let’s talk about how our team can help!