Think about content, and how important it is for your brand and for your website. Just like with a blog, videography or photography, a podcast is another form of content, and is a way for you to continue to build an audience. As your podcast grows in popularity,…
Web accessibility is becoming more and more important for business owners, and in some countries, it has become mandatory law. You will often hear the term, “website accessibility compliance”, but what exactly is web accessibility and how does it affect your business and your web assets? …
It is a bit mind boggling when you think about how many millions of people in just your immediate area use the internet. Think of the possibilities for your business! However, to reach your potential customers and your target audience, you will want to make sure you are…
Maintaining an active relationship with your customers is crucial to business growth. It is easily seen every day that companies pour effort, time and money into acquiring new customers, when they are missing out on one of the biggest opportunities they have at hand – their existing customers.
It is a trend in the blogs we have been writing lately, that you need to have a plan for every facet of your business when you are running a company. One of the biggest, and often most overlooked things you need to account for are your brand…
We are looking at the most digital Christmas holiday season in history. With restrictions, lockdowns, self distancing and cautious shopping behaviour, there is no doubt that the majority of holiday shopping will be done online this year. Canada is at a tipping point, a pivotal moment where businesses have been…
Your logo. This is the first impression, the mark you make initially on your audience. It represents your brand. But how does your company logo affect the way your brand is perceived? You need to have the mindset that your company logo is a symbol of…
Do you remember a few years ago when the internet went completely bananas and everyone did a massive “pivot to video”? Blogs were dead, they said! The future was video. Writers were laid off. Photographers were worried. Video was a king maker. This blog is…
“Content is king!” “Connect on a human level.” “Create synergy in your marketing efforts”. You know, that kind of stuff. But the truth is, the cliches aren’t wrong. Digital marketing has long evolved past being just digital and is really just marketing. Any solid, robust, marketing effort is going to…
You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…