Design

Why Startups Should Pay Attention to Their Brand

One of the biggest opportunities any startup will have is being clear to the marketplace about who you are and what you do. Unfortunately most Start-ups try to be everything to everyone – and by doing so, leaving customers wondering and often dollars on the table in lost revenues. In…

The World Needs a New Creative Brief

Gone are the days of the massive Creative Brief meetings and documents – they are a product of a bloated industry focused far too much on the likes and wants of the client rather than the consumer. This process was arduous and could take months to refine – eating up…

Anti-DIY

So you’re an entrepreneur. You’re wired to do everything. You have the desire, the passion and the discipline to get shit done. Respect. But  here’s the thing; you need to stop. Right now. You’re doing something you shouldn’t be. And it’s going to kill your business. Any entrepreneur is going to…