Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding…
You need to think of you logo as a point of recognition for clients and an important foundation for the branding of your company. An iconic, unique, thoughtful and well-designed logo is an easy way to convey trust and professionalism to potential customers and relay professionalism and be unforgettable. 1. It’s your first impression A…
We understand that image is everything. It’s important to have a good first impression with your business. Designers thrive off making something out of nothing, bringing your business to life with colour, typography and elements – it is what we do, what we live & breathe. It has to be…
When it comes to improving your website user experience the job is never done. It is a constant effort to stay on top of trends in design, functionality improvements, performance, and readability. Below is an evolving list of questions to direct you on how to improve your website user experience:…
With each passing year, we’ve witnessed a growing trend of more and more people using smartphones. Actually, it’s more than a trend, it’s a fact. According to a report published by Business Insider, it is estimated that we’ll see smartphones hit the plus side of 80% of total mobile…
Brand experience is what differentiates your company from your competitors. It also defines your culture and brings to life your products and services. As your product moves forward or takes on more competitors, your brand will need to remain relevant within the marketplace. Most Start-Up’s ignore this simple task and…
It was like Christmas. Or it was suppose to be. The NHL would take hockey to one of the hottest locations in North America, Las Vegas. Nothing short of a gamble, they won the hearts of fans over there. Don’t ask me how. Hockey is Canadian and in…
One of the biggest opportunities any startup will have is being clear to the marketplace about who you are and what you do. Unfortunately most Start-ups try to be everything to everyone – and by doing so, leaving customers wondering and often dollars on the table in lost revenues. In…
Gone are the days of the massive Creative Brief meetings and documents – they are a product of a bloated industry focused far too much on the likes and wants of the client rather than the consumer. This process was arduous and could take months to refine – eating up…
So you’re an entrepreneur. You’re wired to do everything. You have the desire, the passion and the discipline to get shit done. Respect. But here’s the thing; you need to stop. Right now. You’re doing something you shouldn’t be. And it’s going to kill your business. Any entrepreneur is going to…