The Creator Archetype

They are known for being very creative (obviously), imaginative, intelligent and driven, passionate and talented. But they are also known for being VERY… Read More

The Importance of Blogging

Our clients often ask us why it is so important to blog, especially when an entrepreneur or business owner is already busy enough… Read More

The Regular Guy Archetype

They want to fit in and they don’t like being left out! They show characteristics of being very down to earth, honest, dependable,… Read More

The Magician Archetype

They usually show characteristics of being a visionary, an inventor, they can be good or evil because they hold so much power and… Read More

Brand Archetype, what does that even mean?!

First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will… Read More

Top Reasons Why Consumers Are Shopping Online

The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has… Read More

So What Exactly is Branding?

As a business owner or entrepreneur, are you a bit overwhelmed or confused by the term “branding”? Have no fear! Kleurvision is here! In the… Read More

What is a Logo?

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. Read More

Why Your Company Needs a Brand Standards Guide

Before we dive deep into the WHY you need a visual brand standards guide, it’s important to understand what exactly brand standardization is. … Read More

Design Thinking = Problem Solving

The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as… Read More