When you are trying to figure out your target audience you first need to identify your product or service. Then you must think: “Okay, who uses my product or service? Who NEEDS my product or service? And who refers my product or services to others?” …
Think of your most caring parent, guardian, influencer or a stranger who helped you cross the street! These types of people are fulfilled by taking care of or helping others. Caregiver characteristics can be seen as individuals who prioritize helping others over all else, they are normally very…
They want to improve the world through expert mastery and are seen as being competitive, proud, courageous. They help those who need it and have the ability to stay true to themselves, but also fear weakness and vulnerability. When we look at brands with a hero…
Hopefully it went well! However, we can all agree that there are instances where it may not have gone well! One of the reasons may be due to a lack of personalization…worry not! We have the tools that can prevent your site from giving someone a bad shopping…
If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry. There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…
They are known for being very creative (obviously), imaginative, intelligent and driven, passionate and talented. But they are also known for being VERY egotistical, occasionally selfish, impulsive and a perfectionist. They are willing to take risks but fear mediocre vision/execution. When we look at brands that…
Our clients often ask us why it is so important to blog, especially when an entrepreneur or business owner is already busy enough wearing the many hats they need to put on in a day. Is this something that you really need to do?…
They want to fit in and they don’t like being left out! They show characteristics of being very down to earth, honest, dependable, great for every day functionality and are normally people oriented. Like a sidekick, or best friend! Now let’s put this archetype into…
They usually show characteristics of being a visionary, an inventor, they can be good or evil because they hold so much power and can make things happen. They often prompt the hero to take action of some sort. They are intelligent and clever, disciplined, omniscient/omnipotent and wise, but…
First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…