Branding

Why Your Branding Can Make or Break Your Business

And if you don’t know what branding is then you should leave this blog immediately and check out our other blog So What Exactly Is Branding? And once you finish reading, come back to read this one!  . Okay…

Why Do You Need To Use Social Media For Your Brand?

Other than the very obvious fact that it is a constantly evolving landscape in the world of business and marketing, there are so many other reasons as to why you should have a social media presence for your brand!   Now, we know we have already…

What is A Media Kit, and How Do You Make One?

Essentially, a media kit is a package of information about your company, products, services or event(s), and it will tell someone a story about your business! They are used for creating partnerships with other brands, for press, journalists, reporters, media outlets or for events and event…

Marketing Tactics vs Strategy

…then you may have heard about terms like strategy or tactics being used. These two terms may seem like they’d be similar or the same, but they are not!  Let’s elaborate… Marketing Strategy Your marketing strategy describes the process by which you will…

How to Plan a Social Strategy

You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the tool to end all other marketing tools, they are all still very much in use, but it has taken marketing your business to a whole…

How Can I Get More Traffic to My Website?

Owning a website is one of the initial steps to marketing your brand!  But now the next thing to consider is how can you get your customers to find you online? There are multiple ways you can drive traffic to your website, so let’s go through…

The Rebel Archetype

This archetype wants to overturn what isn’t really working, they will disrupt, destroy and shock with their rebellious and outrageous acts. They want to rock the boat with radical freedom. At their best they are sharp, free-spirited, and brave! At their worst they can be destructive, out of…

How Do I Discover What Hashtags to Use In Social Media?

Okay maybe we shouldn’t say that…but the sentiment is there. The use of hashtags has been around since 2007, first appearing on Twitter. These soon became a HUGE marketing tool that Twitter continues to use, and has been adopted by many other social platforms, including Instagram, Facebook, Snapchat…

What Are the Best Merch Items for Brand Recognition?

It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of a good experience or makes them feel cool. Something that sparks an emotional connection. This is what great branding does.

The Lover Archetype

This archetype wants to feel love, they want to create meaningful and deep relationships with the work, people and surroundings that give them joy. They will become more physically and emotionally attractive to gain what they want, as they seek true love, intimacy, sensuality, passion, sex appeal and…